Estee Lauder has a new skincare line that is targeted to women of Asian descent. The line, the Osiao collection, was designed by specialists who understand what people with Asian skin-types need. Initially, the product will be offered for sale in Hong Kong in October 2012. The products will also be available on airline flights in the Asian market, Cathay Pacific Airways, according to a news release.
The Osiao line includes 19 products that are designed to fit individual needs. the products include an exterior skin treatment serum, Inner Radiance Concentrate. Next, a lotion, called Inner Radiance is a light lotion designed for daily wear. There are also Inner Radiance pills which are designed to assist with skin treatment from the inside out. Customers can choose to use the masks in the line and the Osiao moisturizers. Products in the line use a combination of Traditional Chinese Medicine and Western treatment methods to help the skin appear to be more radiant. The products are also designed to diminish the impact of stress, a less than perfect diet, lack of exercise and the environmental factors that could harm the skin.
The treatment process includes a trademarked method to determine the specific needs of each woman based on her skin’s needs, based on her own lifestyle, her age, and how environmental damage might have affected her skin. The results from the Osiao Diagnostic Method are used to make product recommendations from the line can then be made to treat her to treat her skin, and a regular system is also recommended to help the customer continue to achieve the look of healthier looking skin, which appears to glow.
Veronique Gabai-Pinsky, a Global Brand President stated in a release that she is thrilled with the customized luxury products in the line. The products were designed in Asia with a process that began about five years ago in Shanghai. Experts studied the skin of women from several countries in Asia to gain an understanding of how their skin could be improved with treatment.
The soon-to-be-launched Osiao.com website will contain more information regarding the product, but for now, visitors can submit their e-mail addresses on the website to receive updates and further information from the company.
Estee Lauder is also the parent company for a wide range of products in including cosmetics, fragrances, skincare products and hair treatments. The company is linked to popular brands including Clinique, Prescriptives, M.A.C., Bobbi Brown, Aveda, Tommy Hilfiger, Smashbox and Donna Karan.
References
Osiao Skincare Line, Estee Lauder Press Release
Photo Courtesy of Estee Lauder